reading the creative review is mind-opening.
particularly when it comes to projects like this.
lead pencil studio has created a landscape that marries beauty + a billboard—but not the kind we see driving down the interstate. instead of taking away from the beauty of the plains and meadows, non sign ii enhances the beauty of the landscape beyond.
the sculpture is sited on the united states/canada border in blaine, wa. its 50ftx30ft frame is made entirely of blackened steel rods. normally when i see a billboard-sized object on the roadside, it obstructs my view of what's beyond it, but this is meant to draw focus toward the sky, the horizon, the things we might otherwise miss when we're speeding past. oh i love it. do you?
happy friday—and april fool's day... uh oh...!